Rolex is easily the most famous high-end watch line in the world. It is also the most recognizable and arguably one of the most durable watches in existence. The begginings of the company can be traced to 1905 when Hans Wilsdorf and W Davis established their watch company called Wilsdorf and Davis. 3 years later the name was changed to Rolex. At this time, pocket watches were more popular than wristwatches but Rolex had a vision, and that vision was that one day wristwatches would far surpass pocketwatches in popularity. They were right. Through the years Rolex is credited with building the first truly water proof watch called the "Oyster". The first watch with an automatic date called the "Datejust". And the first diving watch resistant to 100 meters called the "Submariner".